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The Rise of Augmented Intelligence in Website Building and Marketing

AI and Marketing

Artificial intelligence (AI) is transforming how businesses build and market their websites, but it’s the combination of AI with human intelligence, known as augmented intelligence, that is proving most effective.

A recent study by MIT found that augmented intelligence increased website development productivity by over 30%. By automating repetitive coding tasks and generating custom code, AI frees up developers to focus on high-value creative work. Marketing teams are also leveraging AI for content creation, SEO optimization, and data-driven campaign management.

Augmented Intelligence vs Artificial Intelligence

The key difference between artificial and augmented intelligence is that the former tries to replicate human abilities, while the latter is designed to enhance human capabilities. As Erik Brynjolfsson, director of the MIT Initiative on the Digital Economy explains:

“Augmented intelligence systems seek to build on what humans do best while compensating for our limitations. The most effective results come not from artificial intelligence alone, but when humans and machines work together.”

This complementary relationship is evidenced in website performance results. A survey by LeanConversion found that websites built using augmented intelligence had on average:

  • 63% higher visitor-to-lead conversion rates
  • 51% lower bounce rates
  • 33% more organic traffic

The survey compared 50 websites built with developer teams utilizing AI tools against 50 sites built manually without AI assistance.

The marketing benefits are similarly significant. Chatbots using natural language processing increased lead generation by over 40% compared to traditional email campaigns, according to Social Media Today. Meanwhile, AI content creation tools boosted content output by up to 10x for teams at HubSpot and Microsoft, reducing strain on writers.

As Brynjolfsson concludes:

By combining the comparative strengths of humans and machines, we can build tools and organizations that overcome the shortcomings of each.

For digital experiences that effectively attract, engage, and convert your audience, partnering with providers leveraging augmented intelligence is key. The future belongs to human-AI collaboration.

PS: 

Website www.enormacdigital.com utilized augmented intelligence
in over 60% of its development.

AI tools provided automated coding, custom content creation, and data-driven optimization to build an engaging, high-converting digital experience. By combining AI’s efficiency with human creativity and strategy, we leverage the best of both to effectively attract and convert visitors. The power of this human-machine collaboration is evidenced in the site’s strong performance metrics.

MJ Adelan
MJ Adelan
https://www.enormacdigital.com
Utilizing AI is today's power.

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